Los Angeles-based spitter Demrick has been solidifying himself as one of the West Coast’s most promising up-and-coming emcees. Last year the rapid-fire rhyme-kicker released the Serial Killers Vol. 1 album as one-third of a new super group that includes B-Real and Xzibit. Fresh off of a Canadian tour with Madchild, Demrick is fully focused on his upcoming solo Battle Axe Records debut, Losing Focus. Today Demrick delivers a new visual for the latest single off the project, “Skyscraper.”
With “Skyscraper,” Demrick shares the view from center stage and traces his journey from being an ambitious emcee sitting in the nosebleeds. Using his energized flow, Demrick plays lyrical ping-pong, serving up the then and nows of his old life to the more cushy settings he’s enjoying at present. Joining Demrick on the bouncy Cali Cleve production with a chop-n-screwed hook are Logic and King Chip. For his contribution, Logic pushes the verbal speed limit while bigging up his die-hard fan base and pointing out that his success was earned after a long road. Operating at a more moderate speed, King Chip tacks on a verse of his own and reps for his hometown of Cleveland with some boastful bars.
Demrick’s Losing Focus LP drops on February 24 – pre-order your copy now at iTunes.
“Dey Ain’t Ready,” a proclamation to the competition shows Scoe’s confidence. This easy, ode to indulgence, demonstrates the Philly transplant’s, comfort in the Cali sunshine and familiar settings. The Xzibit-assisted single, is directed by, Fredro Tovar, of A-Plus Films, culminates in a late-night recording session.
Pushing his pen since the age of 14, Scoe’s lyrics have appeared on, Kurput’s, critically acclaimed, Kuruption!, and Tha Streetz Iz A Mutha. Scoe’s début, Young Roscoe Philaphornia, aroused attraction to his work. Subsequent efforts have garnered more interest. Tha Influence, will be released on November 11 through indie label, Kalifornia Dreamin. It will build upon the foundation of support he’s earned.
Xzibit will be on stage at The Observatory, Santa Ana, CA for the ‘Funk Volume + Famous present: FVMILY Halloween Bash’ concert featuring other artists including Hopsin, Dizzy Wright, Jon Connor, Mod Sun, Snow Tha Product, Jarren Benton, SwizZz & DJ Hoppa:
A name familiar to millions across the world - a hustler in the music, film, and television world, X is a performer as likely to be seen on-stage thrilling listeners in Germany as he is on cinema screens in blockbuster franchises like xXx 2 and The X Files: I Want To Believe. Let him tell it and he is simply "a self-made man from poverty." Throughout his career he's embodied a Do-It-Yourself mentality, resulting in the Platinum recording artist becoming a superstar with a formidable fanbase that spans the entire globe.
X began his grind to superstardom as he came to the attention of attentive Hip-Hop listenersas a member of the revered rap collective Likwit Crew. Founder and West Coast Hip-Hop veteran King Tee enlisted raucous group Tha Alkaholiks and newcomer X into the clique as original Likwit representatives. From there, the tenacious X unleashed his 1996 debut, At The Speed Of Life. Considered by many to be an underground rap classic, it arguably made him the breakout star of the Likwit collective. The album also spawned a definitive West Coast Hip-Hop cut in the cautionary "Paparazzi." "That song still gets a crazy reception from my fans," says its creator. "It first blew up overseas, but it ended up travelling everywhere. It's a timeless record." With enlightened Hip-Hop listeners swarming to offer their approval, he swiftly followed up this release with another Hip-Hop staple. Sophomore release 40 Dayz & 40 Nights was lauded by critics and fans alike, as its lead single "What U See Is What U Get" spent an astonishing six weeks atop the chart on BET's Rap City... read more at the Xzibit Biography page.
PIMP MY RIDE
Mr X to the Z and the good people at West Coast Customs make people's cars go from dirt to pimped in this 30 minute show that airs weekly on MTV. Featuring Los Angeles-area aftermarket shop West Coast Customs, “MTV Pimp My Ride” selects young, automotively challenged Southern Californians and transforms their rust buckets into triumphs.
For many young adults, getting the insurance or finance to fix up their cars can be difficult and taking out a car loan is often no an option. “It’s not just about the cars anymore,” X said, but also “the boost that these kids get in their self-esteem. You can see it in their faces.” "Everybody has had a bucket in their life," said X, using L.A. slang for a clunker. He has had two of his own rides — a Hummer H2 and a Mercedes-Benz S500 — "pimped" at West Coast Customs. A typical episode begins with X paying a surprise visit to the viewer and humorously highlighting the car's numerous problem areas. Then it's off to West Coast Customs, where a team of professionals disassembles the vehicle and completely refurbishes it with custom rims and paint, plush interiors and the latest in lighting, car audio and video accessories. Wheels, Grilles, Body Kits, Customer Paint, Rims, Tires, Car Audio, Car DVD Video and Computer Systems, and many more crazy additions are transplanted into a Pimped Rides every episode!
... read more at the Pimp My Ride page.