Xzibit, Rapper and host of the MTV show, Pimp My Ride, has just added shoe designer to his resume. The Hip Hop superstar has inked a deal with the shoe company Dada. The shoe will be titled “Pimp My Kicks,” and will hit stores globally in August 2005.
Before blowing up through the success of Pimp My Ride, Xzibit was a staple in the underground Hip Hop scene. He also had a part in the film “XXX State of the Union,” which starred fellow rapper Ice Cube. Xzibit, originally from Detroit, will now take a shot at designing. His trademark silver ‘X’ will grace the shoes, which will come in various styles and colors.
Xzibit spoke about his excitement for the upcoming project, “Dada has always been competitive and respected and I’m excited to design and promote a shoe that represents both of us so well.”
Dada is also happy about the partnership. CEO Lavetta Willis said, “Xzibit embraces all things that are Dada. His personality, style, innovation and success in music, film and television displays his uniqueness, mass appeal and ability to cross cultures. We at Dada feel he is an amazing representative of the brand.”
For more information check out http://www.dadafootwear.com