The Bonita Sprits Company and celebrity partner hip hop artist, actor, and entrepreneur, Alvin Joiner better known as Xzibit joins luxury European car tour as The Official Tequila for The Gumball 3000 rally on May 18th. This aspirational lifestyle tour is celebrating the 15th Anniversary of the event beginning in Copenhagen, Denmark with stops in Stockholm, Turku (Finland), Helsinki, St Petersburg, Tallinn, Riga, Vilnius, Warsaw, Krakow, Vienna, and finishing in Monaco at the F1 Grand Prix.
The rally will take both mega star Xzibit and The Bonita Spirits CEO, Chris Brown on a lavish trip 3000 miles with 120 other cars through 13 countries, and 8 parties of which Xzibit will perform on two of the stops. Xzibit will ride in high fashion that includes driving a Bentley Continental on the extravagant excursion that will be branded with both Bonita Platinum Tequila and Gumball 3000 logos.
Gumball 3000 is an illustrious European car rally and entertainment group that combines music, fashion, action sports, motoring, arts and aspirational lifestyle events to promote global brand awareness. “This is an insanely incredible opportunity. I’ve participated in the past and I always have a great time. I can’t wait to drive through the all the cities in Europe. I love visiting here. It’s like a second home,” stated Xzibit. Gumball 3000 has attracted main stream attention in past years for its celebrity involvement and described by Vanity Fair Magazine as ‘the most rock ‘n’ roll car rally ever staged.’ Past Gumballers include Snoop Dogg, Eve, Idris Elba, Tony Hawk, Travis Barker, and Rob Dyrdek.
Bonita Tequila first launched in Las Vegas, Nevada on February 8th and held a star-studded red carpet launch at Hyde Bellagio hosted by Xzibit where friends like Dr. Dre and Snoop Dogg attended and helped join in the celebration. Bonita Platinum Tequila also appeared in other high-profiled programming such as The GRAMMYs® and OSCARS® gift lounges, and Good Morning America. Bonita Tequila will also be featured on the cover of the Food and Beverage Magazine in their upcoming May 2013 Wines and Spirits issue and was also crowned as the Best in the Nation by the publication in the tequila category. The Food and Beverage Magazine is the largest food and beverage publication in the country.
Long time Xzibit fans will know that Xzibit Lost His License for Speeding 1 Day Into the 2007 Gumball Rally:
During the first day of the rally Xzibit lost his license in the Netherlands for doing 160 km/h where only 100 km/h allowed. After the painful penalty his co-driver took over the wheel and they were allowed to continue.
Lets hope Xzibit doesn't get busted by the police this time around!