MTV and West Coast Customs have amicably split, ending a relationship that helped create “Pimp My Ride”, one of the most successful television shows for music television network.
MTV has confirmed that the network and West Coast Customs have split amicably over owner Ryan Friedlinghause’s concerns about his company’s image.
The new show will air on The Discovery Channel and is being developed with the producers of “American Chopper” and “American Hot Rod.”
The untitled show will focus on private jets, helicopters, tour buses and other high-end vehicles.
“We’ve had a great experience with Ryan,” said MTV spokesman David French. “Everyone in that garage is very talented and we wish them all the best.”
Discovery Channel representatives confirmed the new project.
West Coast Customs’ new headquarters will be based in a 21,000 square foot corporate-style building/warehouse in an industrial park in Corona, which has a thriving auto industry.
“Pimp My Ride”, hosted by rapper Xzibit, debuted in March 2004 and quickly became one of MTV’s most watched shows.
The 30-minute series featured West Coast Customs taking worthless cars and tricking them out to the tune of $20,000.
A version of the show debuted in the U.K. earlier this year.